Suzhou Houseclean Electric Appliance Co., Ltd. |Vacuum supplier 

Impact of the US-China Tariff War on the Household Vacuum Cleaner Industry

Key Points

Production Shift: Research shows that the US-China tariff war may lead to the shift of household vacuum cleaner production to Southeast Asian countries such as Vietnam and Malaysia to circumvent high tariffs.

US market pressure: Chinese brands face price pressure in the US market, but demand for smart vacuum cleaners continues to grow.

Intensified domestic competition: Competition in China's domestic market is fierce, prices are falling, profit margins are compressed, and technological innovation is driven.

Dyson Adjustment: There is limited information on Dyson's layoffs in Malaysia, but its global strategy may involve automation and production optimization.

Non-US market expansion: Chinese brands are increasing their investment in European and Asian markets to reduce their dependence on the US market.

Impact of production shift

The US-China tariff war has prompted many Chinese vacuum cleaner manufacturers to shift their production lines to Southeast Asian countries with lower costs and more favorable trade policies. For example, Vietnam surpassed China in 2023 to become the largest source of household vacuum cleaner imports to the United States, reflecting a significant shift in production bases.

Supply chain and market changes

The tariff war has complicated the supply chain, and Chinese brands have reduced their dependence on the US market and turned to the European and Asian markets. Data from 2024 shows that Chinese brands account for more than 60% of the global smart vacuum cleaner market, indicating that their competitiveness in non-US markets has increased.

Challenges and opportunities in the US market

As Chinese-made vacuum cleaners are more expensive due to tariff increases, some consumers have turned to other brands, but the demand for smart vacuum cleaners continues to grow. Chinese brands such as Xiaomi and Ecovacs have maintained a certain share in the US smart home market with their intelligent technology and lower prices.

Take the leading manufacturer Dyson as an example. Dyson is weak in the face of competition from Chinese manufacturers. It once laid off employees in Singapore. Dyson has an important production base in Malaysia and built a factory in the face of the aggressive local attack, mmmm, Chinese manufacturers. Its global strategic adjustment may involve automation and high-tech manufacturing, but the specific impact in Malaysia needs further evaluation and observation.

Production transfer: Southeast Asia becomes a new focus

Since the intensification of the Sino-US tariff war in 2018, the United States has imposed high tariffs on Chinese goods, which has directly promoted the production transfer of the household vacuum cleaner industry. According to a report in May 2023, Vietnam has surpassed China to become the largest source of household vacuum cleaner imports to the United States. In February 2023, the United States imported 1.4 million household vacuum cleaners from Vietnam, a year-on-year increase of 54%, while the number imported from China in the same period was 1.3 million (Vietnam Tops China).
For example, Chinese manufacturers such as Kingclean Electric and Ningbo Fujia Industrial have established factories in Vietnam since 2018, with Kingclean's investment increasing from US$7 million to US$40 million, and Fujia's annual production capacity is expected to reach 1.2 million to 1.5 million units in 2023. These transfers not only reduce costs but also take advantage of Southeast Asia's trade preferential policies to help companies bypass US tariff barriers.

Supply Chain Adjustment and Market Changes

The tariff war has made the supply chain in the vacuum cleaner industry more complicated. Many companies have adopted decentralized production and procurement strategies to reduce tariff risks. For example, iRobot has moved part of its production lines to Malaysia, and Dyson has production bases in both Singapore and Malaysia (Dyson Company).
At the same time, Chinese brands began to reduce their reliance on the US market and instead focus on developing non-US markets, especially in Europe and Asia. Data from the first quarter of 2024 showed that Chinese brands such as Anker Innovations, Dreame, ECOVACS, ILIFE, Lefant, Narwal, Roborock, and Xiaomi accounted for more than 60% of the global smart vacuum cleaner market, and their year-on-year share continued to grow (IDC Smart Vacuum). This trend reflects the increasing competitiveness of Chinese brands in non-US markets, especially in regions where smart home demand is growing.

Domestic market competition intensifies.

With the decline in international market demand, competition in China's domestic vacuum cleaner market has become increasingly fierce. oo compete for market share, brands have attracted consumers by lowering prices, resulting in a decline in overall market prices and a compression of profit margins. According to market analysis in 2024, China's vacuum cleaner market is expected to have revenue of US$11.883 billion in 2024 and is expected to grow to US$24.341 billion by 2030, with a compound annual growth rate (CAGR) of 10.8% (China Vacuum Market).
Fierce competition has also driven Chinese brands to increase their investment in technological innovation, especially in the smart home sector. The combination of AI and Internet of Things (IoT) technology has accelerated the iteration of smart vacuum cleaners (such as AI vacuum cleaners). For example, at the 2023 IFA Technology Show, several manufacturers showcased new smart vacuum cleaners that emphasized high suction power, long battery life, and smart control functions.

US Market: Challenges and Opportunities Coexist

In the US market, Chinese-made vacuum cleaners are facing significant pressure due to rising tariffs. Reports in 2018 pointed out that vacuum cleaners are one of the categories most affected by tariffs, with the United States importing about $1.81 billion worth of vacuum cleaners from China in 2017 (Trade War Impact). Data for 2024 estimates that the United States imports about $1.4 billion worth of vacuum cleaners from China (based on a monthly extrapolation of $118 million in October 2024 export data, assuming the same throughout the year), reflecting a decline in imports.
Tariffs have led to higher prices for Chinese-made vacuum cleaners, and some consumers have turned to other brands, especially weakening demand for low-priced vacuum cleaners. However, the demand for smart vacuum cleaners continues to grow, and Chinese brands such as Xiaomi and Ecovacs have occupied a certain share in the US smart home market with their smart technology and lower prices. According to data from the first quarter of 2024, although iRobot still dominates in the United States, Japan, the United Kingdom, and Canada, the market share of Chinese brands is expanding (IDC Smart Vacuum).
In response to tariff pressure, some manufacturers have moved their production bases to Southeast Asia. For example, the number of vacuum cleaner units imported by the United States from Vietnam in 2024 was 21 million, accounting for 21% of total imports, showing a significant impact of production transfer (US Vacuum Market).

Summary and Outlook

The impact of the Sino-US tariff war on the household vacuum cleaner industry is multifaceted: production is transferred to Southeast Asian countries to circumvent tariffs, supply chain adjustments are made to reduce risks, Chinese brands face price competition in the US market but still have room for growth in the field of smart vacuum cleaners, and at the same time, intensified competition in the Chinese domestic market drives innovation.

Introduction

The smart home market is experiencing rapid growth, with the vacuum cleaner industry thriving due to technological advancements and evolving consumer needs. Xiaomi, a global leader in smart home solutions, has achieved remarkable success in the smart and robotic vacuum cleaner segments, earning widespread acclaim in North America, Europe, and Asia. According to Market.US, Xiaomi held a 10.26% share of China’s robotic vacuum cleaner market in Q1 2022. This article explores the key drivers of Xiaomi’s success—innovative features, competitive pricing, supply chain efficiency, and brand influence—offering valuable insights for industry professionals.

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Xiaomi’s Market Performance

Xiaomi’s vacuum cleaner portfolio, spanning cordless and robotic models, has secured a strong foothold in the global market due to its high performance and smart design. Key highlights include:

• Dominance in China: In China, Xiaomi has leveraged precise market positioning and robust e-commerce channels to capture significant market share. In Q1 2022, Xiaomi accounted for 10.26% of the robotic vacuum cleaner market, trailing only Ecovacs (40.13%) and Roborock (20.13%) (Market.US, Vacuum Cleaner Statistics).

• Global Expansion: In North America and Europe, Xiaomi’s cordless vacuums are prized for their lightweight design and powerful suction. In Asia, particularly India and Southeast Asia, their affordability drives strong demand.

• Market Context: The global vacuum cleaner market was valued at $44.24 billion in 2023 and is projected to grow at a 7.8% CAGR through 2030 (Fortune Business Insights). Xiaomi’s success aligns with its ability to capitalize on these growth trends.

Key Factors Behind Xiaomi’s Success

1. Innovative Features and Technology

Xiaomi’s vacuum cleaners prioritize intelligence and user experience, incorporating cutting-edge features:

• Smart Navigation: Robotic vacuums use LDS laser navigation and SLAM algorithms for precise home mapping and efficient cleaning.

• App Control: The Xiaomi Home App allows users to remotely manage their vacuums, schedule cleaning, or monitor progress.

• High Performance: Cordless models feature high-speed motors, delivering suction power comparable to traditional corded vacuums while remaining lightweight.

These features meet consumer demands for convenience and efficiency while integrating seamlessly with Xiaomi’s broader smart home ecosystem.

2. Competitive Pricing Strategy

Xiaomi’s “value-for-money” approach sets it apart. Its vacuums are priced significantly lower than premium brands like Dyson while offering comparable functionality. For instance, the Xiaomi G10 cordless vacuum retails at approximately 50%-60% of the Dyson V11’s price, yet matches its suction power and versatility (Xiaomi Global). This strategy resonates strongly in price-sensitive markets like Asia and emerging economies.

3. Efficient Supply Chain Management

Xiaomi’s supply chain is a cornerstone of its success:

• Vertical Integration: Close collaboration with suppliers optimizes production costs and speeds up delivery.

• Global Logistics: Strategic partnerships with international logistics providers ensure swift market entry.

• Economies of Scale: Large-scale production reduces per-unit costs, enabling Xiaomi to maintain quality at lower prices.

This streamlined supply chain allows Xiaomi to respond rapidly to market demands and achieve high sales during peak seasons, such as China’s Double 11 shopping festival.

4. Strong Brand Influence

Xiaomi has cultivated a powerful brand presence through:

• E-commerce Channels: Platforms like Tmall, JD.com, and Amazon, paired with targeted digital marketing, connect Xiaomi with global consumers.

• Fan Engagement: Social media and community platforms, such as the Xiaomi Forum, foster strong consumer loyalty.

• Smart Ecosystem: Interconnectivity between vacuums and other Xiaomi products (e.g., smart speakers, phones) creates a cohesive smart home experience.

Implications for the Vacuum Cleaner Industry

Xiaomi’s success offers several lessons for industry stakeholders:

• Embrace Smart Technology: As demand for smart homes grows, manufacturers should invest in AI, IoT, and app-based controls.

• Streamline Supply Chains: Efficient production and logistics are critical for staying competitive in global markets.

• Differentiate Offerings: Customized products or localized marketing can address diverse market needs.

• Leverage Digital Marketing: E-commerce and social media are powerful tools for boosting brand visibility and engagemen

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From March 20-23, 2025, the Appliance & Electronics World Expo 2025 (AWE2025) will unfold at the Shanghai New International Expo Centre. Centered on the theme 'AI for All,' the event will bring together more than 1,000 leading home appliance and consumer electronics brands worldwide to present the latest breakthroughs shaping the industry. Visitors can explore AI-powered innovations redefining smart living—from next-gen products and integrated solutions to fully immersive lifestyle scenarios.

Unitree quadruped robot

Unitree Technology has brought AI-driven robots, bringing new technological vitality to the entire home appliance industry and providing unlimited possibilities for cleaning products.
Next, Housclean LLC will focus on smart home IoT-related cleaning products based on cutting-edge technology trends, making vacuum cleaners smarter and integrating home appliances into the Internet of Things, bringing a better home experience.

Running alongside the leading exhibition, concurrent events will include the 2025 China Household Electrical Appliances Industry Chain Conference, the China Vacuum Industry Summit 2025, and a workshop on accelerating the commercialization of R290 air conditioners. These forums will address industry development from diverse perspectives while charting pathways for future growth. Moreover, winners of the prestigious AWE Award, which honors outstanding achievements in China’s home appliance and consumer electronics sector, will be unveiled during the event.

Suzhou Houseclean Electric Appliance Co., Ltd. unveiled its Innovative Cordless vacuum cleaners with a Self-Cleaning Station at the 136th Canton Fair.

Suzhou, China—Suzhou Houseclean Electric Appliance Co., Ltd. has officially announced its participation in the 2024 Canton Fair. The company will showcase its latest cordless vacuum cleaner, featuring an innovative self-cleaning station. The debut of this cutting-edge product is expected to attract significant attention from media representatives and wholesale buyers seeking the newest technology in home cleaning solutions.

The star of Suzhou Houseclean’s exhibition is its revolutionary cordless vacuum cleaner. It integrates a self-cleaning station that allows users to automatically empty and sanitize the dustbin, reducing direct contact with debris and making maintenance virtually effortless. This innovative feature enhances hygiene and convenience, meeting the growing demand for high-tech and user-friendly home appliances.

The design has undergone rigorous testing and development, ensuring not only powerful suction but also enhanced battery life, reduced noise levels, and a sleek, ergonomic design. “Our newest model is a game-changer in the home appliance market,” said a spokesperson for Suzhou Houseclean. “With the self-cleaning station, we’re not just providing a vacuum cleaner; we’re offering an easier, more efficient way for users to maintain a cleaner home.”

Suzhou Houseclean Electric Appliance Co., Ltd. is already a well-known name in the global vacuum cleaner market, with its products exported to over 50 countries, including the United States, Europe, and Southeast Asia. The company has established itself as a trusted partner for leading wholesalers and retailers, consistently delivering high-quality and reliable products at competitive prices.

Invitation to Media and Buyers
As Suzhou Houseclean continues to lead the way in vacuum cleaner innovation, the company is inviting media outlets and wholesale buyers to visit its booth at the Canton Fair. Attendees will have the opportunity to experience firsthand demonstrations of the new self-cleaning vacuum cleaner, meet with company representatives, and discuss business partnerships.

Suzhou Houseclean’s representatives will be available to answer questions, provide in-depth product knowledge, and explore opportunities for expansion in international markets.

For more information or to schedule an interview, please visit Suzhou Houseclean Electric Appliance Co., Ltd. at the Canton Fair or contact their media relations team.

About Suzhou Houseclean Electric Appliance Co., Ltd.
Suzhou Houseclean Electric Appliance Co., Ltd. is a leading manufacturer of vacuum cleaners and home cleaning appliances. With over 15 years of experience, the company is known for its commitment to innovation, quality, and customer satisfaction. Suzhou Houseclean’s products are designed to simplify cleaning routines, combining powerful technology with user-friendly designs to improve household efficiency around the world.

      We hereby sincerely invite you and your highness company representatives to visit our booth 4.1I36, 15^th-19^th Apr.2024.

If you would confirm the exhibition negotiation, please reply to me on time and arrange a date with us.

"We are delighted to participate in the Canton Fair again and showcase Houseclean LLC's latest achievements in the field of household cleaning appliances to the industry and global partners." Sophia, the market leader, said, "Houseclean is committed to bringing more revolutionary and practical products to global users and providing innovative and effective home and personal care solutions. We hope to empower the industry with technology, help more partners seize market opportunities, and enter a faster market track.".

Embodying China’s innovative spirit, superb skills, and cultural aesthetics, the unique charm of made-in-China solutions has been fully reflected in the 134th China Import and Export Fair or Canton Fair.

Exhibitors at the fair have brought practical and sci-tech products, and global buyers have felt the innovative capability of “made-in-China” and are impressed by the rise of the strength of Chinese manufacturing enterprises.

Products displayed at the fair’s exhibition halls show the firm confidence and practical actions of Chinese enterprises to achieve high-quality development, as well as China’s steady pace in developing into a manufacturing powerhouse.

At the booth of Houseclean5.1J05-06, a buyer from Germany was attracted by dozens of smart vacuum cleaners on the shelves. He was deeply impressed by functions such as auto cleaning mode, dust sensor indicator， self cleaning station. 

And a Mexican buyer made an appointment to visit the company’s factory the next day. The factory covers a total area of around 10,000 square meters, with more than 200 employees. It can daily produce more than 10,000 vacs, with 50 percent of automatic production devices put into use in the manufacturing process.

"The integration of various functions can meet the needs of different people and different scenarios, Houseclean is displaying nearly 5 new products, including smartech vacuum cleaners and intelligent trash bins, making its exhibit this year the largest in the company's more than 6 years of participating in the fair," said Sophia, sales manager of the company. 

Smart vacs have also helped the company go abroad. “We had generated sales worth more than $30 million last year,” said Justin, general manager of Houseclean.

In recent years, the global economy has been under pressure, but the company has been able to maintain an annual growth rate of 4 percent, mainly due to China’s sound industrial system.

“It is particularly worth mentioning that the design of China’s electromechanical structure is very clever. And Chinese Vacs providers can offer overseas buyers with more stable and reliable cleaning solutions,” Justin said.

Houseclean’s pursuit of beauty is reflected by the products’ appearance and in the pursuit of corporate strength.

“Made-in-China solutions should highlight brand building, independent designs, and self-developed technologies and patents,” Justin added.

Nowadays, the sales network of Houseclean covers 53 countries and regions.

    With the end of the epidemic and the reopening of China, the 133rd Canton Fair welcomes visitors from home and abroad. Houseclean was invited to participate in and launch a series of vacuum cleaners, including Amazon's best-selling cordless cleaner, as well as offline best-selling and cost-effective smart vacs projected for many European and American brands. 
  In recent years, Houseclean's turnover has grown at an annual rate of 30%, serving hundreds of ODM customers throughout Europe, America, Japan, and South Korea. The company has been rated as a high-tech enterprise and a technological enterprise. we are proud to be positioned as a priority brand booth, and to be selected as the leading vacuum cleaner manufacturer in Jiangsu Province.
   We sincerely invite customers to visit and negotiate cooperation. More surprises at 1.2D46, 15th to 19th, Apr. 2023

Since its establishment, Housecelan has always operated in accordance with BSCI and ISO9000 standards, ensuring that every step of our production process meets international quality requirements. As our brand continues to expand and the company grows, Housecelan has earned endorsements from various authoritative certification bodies, reaffirming our commitment to product quality and corporate social responsibility.

With increasing global awareness of environmental sustainability and social responsibility, we have consistently upheld the BSCI standards. After undergoing a rigorous audit, we are proud to announce the successful re-certification of BSCI. This certification not only validates our outstanding performance in working conditions, social responsibility, and environmental protection, but it also sets a solid foundation for our future growth. We believe that with BSCI certification, our company is well-positioned for a brighter and more sustainable future.

In the past year, Housecelan not only successfully passed the BSCI re-certification but also secured a major promotional order from a renowned European supermarket chain. We delivered over 100,000 handheld vacuum cleaners, a testament to our product quality and customer satisfaction.

Looking ahead, Housecelan will continue to adhere to the principles of producing environmentally friendly, energy-efficient vacuum cleaners. We remain committed to BSCI standards, fulfilling our social responsibilities, enhancing employee welfare, and delivering high-quality, eco-friendly vacuum products to customers around the world.